Strategic marketing for early stage and fast growth companies.

value proposition & buyer personas

You might have the most brilliant idea, revolutionary technology or amazing service but if you can't clearly articulate meaningful value to the right buyers, your sales and marketing efforts will often be for naught. This knowledge lives in the heads of your executives, sales reps, account managers and customer support teams but extracting and synthesizing it into a clear messaging strategy is an art - it just doesn't have to cost as much as a Monet. 

hiring & evaluating talent

Having the right team in place is foundational and not easy to do. While most marketers can talk a good game, write an impressive resume and provide glowing references, it can be challenging to tell spin from true skill. Hiring the right experience level can often be a struggle as well - intern? recent college grad? seasoned professional? Unless you've done the role yourself or have hired, managed and fired a few times, its risky.

Multi-channel campaign strategy

Research varies on how many "touches" it takes across multiple channels to get someone to take action. Needless to say it takes more than one and less than a thousand - emails/phone calls/social interactions/direct mail.  A good marketing campaign strategy starts with a scalable framework, requires compelling content and relies heavily on testing,  iterating and automating. But most importantly answers the questions - why you? why now? 

brainstorming & coaching 

Sometimes all you need is a fresh perspective to spark an amazing idea or someone to talk through a tough problem. Creativity doesn't come easy, especially when you're in the day-to-day details. Having someone who has been there done that can build confidence and provide insight - especially when dealing with conflict or the potential for conflict. So much of marketing is driven by emotion and a neutral third party can bring experience and a level head. 

technology & vendor management

Outside of headcount, the biggest investment many companies make is in the areas of technology and outside vendors. The shear number of vendors in the marketing technology space is overwhelming. Implementing the wrong solutions can have a significant impact on productivity or even the right technology poorly managed can be just as bad. But before you invest in technology or vendors, its important to have a plan for managing that investment. 

partner marketing

Whether you're partnering with a Fortune 500 company or a niche player in your space, understanding the purpose and value of channel marketing to your organization is key. As important, is relationship building which often means knowing the right way to say yes or no, especially with marketing commitments. Partners can be a cost-effective way to reach new audiences or major distractions that can consume limited resources.